Last week, the European Commission presented a new European Union (EU)-wide notice and label for products sold on the EU market. These new labels will help businesses better inform consumers of their rights and introduce uniform product labelling. They will empower consumers to make informed choices in favour of more durable products, stimulate demand for circular solutions, and ultimately play a key role in advancing the circular economy. The notice and label are implementing measures of the Directive on empowering consumers for the green transition, which will be applicable as of next year.
The mandatory notice is designed to explain consumers' legal guarantee rights and to provide practical guidance for addressing non-conforming products. It must be clearly displayed in all EU retail outlets, both online and offline. In addition, a new product label is introduced for businesses that voluntarily offer a durability guarantee beyond the standard two-year period, covering the entire product at no extra cost to the consumer.
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Details
- Publication date
- 30 September 2025
- Author
- European Innovation Council and SMEs Executive Agency